This app presents SpiritClips short films, Hallmark Hall of Fame feature-length films, and other partner content. App is free to view sample films. Viewers then have the option to purchase a subscription at spiritclips.com to view, share, recommend, and discuss the complete collection. View slide show »
Technical Skills
UX, UI, icons and visuals
Membership site that provided training and new product information to work in conjunction with demo days and other in-store promotions for hi-tech vendor partners like Logitech, Symantec, Broderbund, Wacom, and AMD.
The Challenge
In 2000, Keystone Marketing Associates asked us to build an educational portal for sales associates in some of the nation’s largest computer/consumer electronics stores.
The membership site would provide training and new product information to work in conjunction with demo days and other in-store promotions Keystone provided for hi-tech vendor partners like Logitech, Symantec, Broderbund, Wacom, and AMD.
The Approach
We developed the interface to support Keystone’s Learn and Earn™ concept. Each month vendors provided detailed training information on featured products. As Retail Access members successfully completed each training module, their product knowledge was tested by passing a short quiz. They then qualified for entry into monthly random drawings for prizes or to order free Not-for-Resale products. Several thousands of dollars in prizes and products were offered each month, and the desire to keep informed and the opportunity to win kept members coming back month after month.
The Result
In 2009, after 9 years of success, RetailAccess.com became a valued part of the BDS Marketing agency.
Technical Skills
UX, UI, concepts, comps, visuals.
The Drucker School reflects his philosophy of “management as an art as well as a science”. Unfortunately, the website did not convey their mission and commitment to excellence.
Instead, the interface design, confined by the limits of the content management system, was rudimentary and sporadically updated. The economic savings of this system did not mitigate against the lost opportunities of a well designed site.
Our first task was to show the value of good design. Our competitor analysis proved how much more visually exciting and informative other top university sites were. This gave them the motivation to proceed.
This specifications document [pdf] we created shows in detail the personas, wireframes, flow charts and initial designs that grew into the current dynamic, easily updatable site.
The Result
A year later, the Drucker School ranked among the nation’s top ten business schools in faculty and classroom experience by the Princeton Review.
The interface reflects the strategic thinking that made a winning case for a new user experience. The site now visually and functionally conveys the values of the institution cited in the Review. It reinforces the experience of attending Drucker School and makes it easy for current and potential students to find the information they need.
Technical Skills
UX, UI, concepts, research, branding, comps, wireframes, visuals, programming into CMS
SpiritClips.com offers inspirational content from an Academy award-winning producer to subscribers on a VOD and paid membership basis. To showcase the many spiritclips short films, Hallmark Hall of Fame feature-length films and new partner content we redesigned the site, added a scroller, multiple rows of film thumbnails, and a right sidebar for featured content. View slide show »
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Background The goal of the redesign was to increase memberships, especially premium, by providing a more attractive, functional, enjoyable user experience. Highlights:
Process Initially we developed personas to understand our users. We looked at user surveys, user profiles on the site, discussions with team members, user emails, analytics, current and desired target market, and the competition. From this we compiled profiles of seven user types that formed the foundation for the design going forward. View personas » Technical Skills Wireframes
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