Our 4 Step Proven Design Process
Even simple projects can involve many issues. If you try to tackle everything at once it’s hard to manage and less cost effective. Many times people want to jump into the visual design first because that’s the “fun” part.
No matter what platform your project is living on, a clear process that breaks it down into concrete steps helps everyone stay on track. Here’s an easy-to-understand process for managing interactive projects.
An exploration of the company, the brand, the target audience, and the competition.
Meet to gather ideas and determine project scope. Ask questions. What’s working? What’s not? What must stay in? What could be left out? What could we add that would make it great?
- Persona Creation/Target Users
Create or review existing user personas, testing results, and interaction paths to understand the user goals.
Look at competitors and/or other websites to evaluate other features that should be considered or avoided.
- Brand Attributes
Come up with words that define the brand and theme such as “Friendly”, “Inspiring”, “Trusted”, “Entertaining”, and so forth. Ten to twenty words give you a good basis for going forward.
Based on the discovery, wireframes are developed to provide a blueprint for the site.
Info from brainstorming is organized into sensible units that are shared with stakeholders for feedback and approval to move forward.
- User testing
Getting actual users to test the site. Extremely valuable at all stages of the process.
Wireframes form the basis for a responsive, fully-functional, interactive experience.
- Comps of look and feel
Rough sketches, more detailed page layouts, static visuals of interface and/or prototypes with working functionality.
- Stakeholder feedback
Record feedback from all team members plus results of user testing.
- Finalize look and feel
Integrate feedback into a complete design.
Assets are delivered to programmers for implementation. After launch, experience should be tested and evaluated using analytics and user testing. Further iterations should be based on these performance results.
- Assemble assets
Content and images formatted depending on usage.
- Post test site for review
Proof site for accuracy, spelling, links, etc.
Post site live, track results, test with users, evaluate and make improvements as needed.