tee it up magazine

The Challenge

Tee It Up Magazine was a new golf lifestyle magazine published by LA-based Tee It Up Radio Show. The upscale publication needed a colorful, classy companion site to showcase articles, give magazine advertisers added value with online banners, build subscriptions, and spotlight golf related real estate opportunities. Tee It Up also wanted more marketing outreach so we added an html email component to their program.

The Approach

Our role was to first discuss the differences in print vs. web design strategy and graphics and second, optimize the graphics and program the site. At the same time we created an html email template, "The Tee It Up Reader", that the editor could update and send out.

The Result

The final result was a classy, well-organized interface that mirrored the magazine and an easy-to-use email program to reach new and potential subscribers and advertisers.