I saw this cool little electric vehicle in a neighbor’s garage today. It was called an “Electric Shopper”. It was made in 1960 and could go for 30 miles on a single charge. This one was beautifully refurbished. Not much bigger than a bike.
Ironically, electricity was not “alternative energy” in the 60′s but these little cars were both innovative and cute.
I give this person an A+ for Guerrilla Marketing. They taped their ad for in-home health care service right on the post of the handicapped parking space at Coco’s Restaurant which is popular with the senior set. Notice how many slips have been torn off? Pretty cheeky but great target marketing on a budget.
In honor of Dr. King, I have a dream that someday we won’t treat people like trash anymore. Everyone will be treated with dignity and grace. And all of our design and marketing efforts will support that experience.
Images from around town last week:
1. No Dumping 2. Betty Boop Wants to Escape 3. Have a Holy New Year 4. Hardware Store Parking 5. DIY Trucker
Today I walked around photographing shadows, trees, and silly string. The light here is gorgeous, just like in Diebenkorn’s paintings. Maybe that’s why I love living here so much. The light most days makes everything glow.
1. Silly String with Leaf 2. Shadow Birds in Shadow Tree 3. Shadow Tree Adorning Wall 4. Delicate Shadows 5. Whispy
I realized today that I think something is getting lost in all the discussion about “User Experience”. What is lacking is the understanding of having a great concept when trying to engage users. I come out of a traditional creative background where the concept was King.
I still believe that you must have a concept before you create the design. Concept is about meaning. If it’s not meaningful, no one will care about it. So much activity now centers on “design” but design without meaning is vapid. Understanding what your audience wants and addressing their needs with meaningful, interesting, humorous, unique, and different ideas is key. Anything else is just a waste of time and resources.