Mid Valley Recovery
Services, Inc.

The Challenge

Mid Valley needed an easily updatable, reassuring yet professional looking site to provide information about their drug and alcohol rehabilitation programs.

The Approach

Our competitive analysis found a wide disparity in the quality of rehab program websites. The glitzy, sales-oriented, for profit sites looked like resorts that catered to the privileged and wealthy. The unsophisticated, nonprofit sites were less attractive, not as well organized, usually designed and updated by untrained staff.

We wanted to give Mid Valley a web presence comparable to the for profit sites while conveying the trust and moderation in keeping with their nonprofit status.

The Result

Using a warm palette and graphical typography we created a professional site that provides valuable information on serious issues. For updates we recommended and trained staff in Contribute, an inexpensive Adobe software, that is easy to learn and use.

[www.mvrecovery.org]