Interactive Design Path process

As technology becomes more complex and integrated into our lives, clear, strategic, interaction design becomes more important. If a team tries to tackle every issue, like visual design, programming, functionality, purpose, etc, all at once, the project becomes difficult to manage, less goal oriented and more, not less, expensive.

A clear process that breaks the project into concrete steps helps everyone stay on track. Here we've outlined our simple process for managing interaction design projects.

Discover

We explore the company, the brand, the target audience and the competition.

Brainstorm
Meet with client to determine project scope.

Research
Look at competitors and/or other websites to evaluate which features should be considered or avoided.

Brand Attributes
Words that define the brand and theme such as ”Exciting, Fun, Trusted.”

Persona Creation/Target Users
We create user personas, profiles and interaction paths to clearly establish the user goals. View sample personas >

Develop

After gathering all the information we prepare storyboards and page specs; a complete blueprint of the site.

Storyboard
Info from brainstorming is organized into sensible units.

Create Flow Charts
Black and white diagrams of all pages, the blueprint of the site. Development is more efficient when primary functionality is approved at this stage.

Wireframes
A working prototype of the site that tests user interaction. View sample flow charts and wireframes >

Design

The blueprint forms the basis for a unique, expressive, interactive site.

Comps of look and feel
Non-interactive art work of how site will look.

Finalize Look and Feel
Integrate client feedback into a complete, creative expression. View case studies >

Deliver

We help you create a site that works; cross-platform, on budget, on schedule.

Assemble Assets
We make sure all the assets are collected, properly labeled and filed in the site folders.

Program
We can work with your team to ensure programming and functionality meets the specifications or we can provide programming for you.

Post Test Site for Review
We post a test site for you to approve for before posting live.

Launch Site
View case studies >

 

 
 

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