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Online Video Membership: SpiritClips.com

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[www.feeln.com]

PROJECT & RESULTS

SpiritClips.com, founded IN 2007 by Academy Award-winning producer Rob Fried, originally offered inspiring, family-friendly content to subscribers on a freemium and paid premium membership basis.

Goals
Build membership, add more content, grow the business, become the "Netflix" of family-friendly content.

Results
In 2009 I was brought on as to redesign the site. During an extensive, Agile-driven process, SpiritClips free membership grew by 500% and premium membership tripled. SpiritClips added over 10 new content providers, over 50 original SpiritClips films, a Roku channel, and an app. In 2011 the company was successfully acquired by Hallmark and re-branded as "Feeln."

UX DOCS & DELIVERABLES

SpiritClips Personas
SpiritClips Join Path Wireframes
SpiritClips/Dale Carnegie Films for Training Wireframes
View SpiritClips Usability Test

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