united states container corp.
CASE STUDY
The Challenge
The original USCC site, created in 2000,
was the company's first attempt to have a web presence. We were brought in soon after
to upgrade the site with an e-commerce component and a professional design that reflected their marketing materials and branding.
The Approach
The USCC team was very enthusiastic about the value of personas. We created two main characters. Al, the "Hub" customer, was a purchasing agent for a large company, placed orders on a regular basis and wanted to push a button and just get the job done. Sal, the "Free Radical", was an entrepreneur who needed more information and hands-on customer service.
For Al, we created a login area that made it easy for him to re-order. For Sal, we created an online store for sales of decorative tins during the Holiday season. This allowed USCC (a West Coast company) to sell to customers throughout the United States and increased the sales of tins by 78%.
For both types of customers we created an online quoting system and several online forms that are now used daily to increase USCC's sales and customer base.
The Result
Web traffic has increased over 200% and the web site is now up to par with industry leaders. The user interface provides customers with an easier way to do business with USCC.
The site reflects the message and look of the the company's other marketing materials and USCC now projects a singular view of itself to current and potential clients and suppliers.
USCC customers now have new options to purchase containers and to communicate with the company. The site reflects the company's family owned values and user reviews of the new site have been positive. Due to the site's success, the company has plans to upgrade the site to include online sales of their entire line of packaging.
[www.uscontainer.com]
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